Branding and Re-Branding

On user community day here at IBM Think I was asked to fill in for a presentation that was originally going to be presented by a social marketeer who would talk about how to brand yourself.  Unfortunately I’m not a social marketeer or any kind of marketeer however I have recently been putting a lot of work into changing both Turtle’s brand image and my own personal brand.  With that in mind I thought it would be useful to talk through how I ended up with a brand at all and my thought processes that took me through the recent changes.

I hope you find it interesting.  A big “thank you” to Chris Miller of “idonotes” fame who read through and sanity checked this with me with only 1 days’ notice.  He’s far more of a marketeer and I am and can speak to how to use those social tools to promote yourself, which I really can’t and so didn’t try 🙂

Connect 2017 Plans & Presentations

I’m very excited to confirm that three of us from The Turtle Partnership will be at Connect 2017 in San Francisco in February.  Between us there is some overlap in what we hope to get out of a conference but our interests are very different. My fellow IBM Champion Mike Smith will be attending strategy briefings, client stories and anything to do with futures.  Tim who looks after the development side of Turtle is keen on Monday’s hackathon and the new technology sessions as well as the Workspace and Watson APIs.  For me, as well as technical sessions about new products, I’m working a lot in the hybrid and security spaces so those sessions (including my own) are of interest to me. I also always enjoy the expo and this year the pop up and theater sessions that fall outside the traditional breakouts are something very different I’m suspect I’ll get a lot out of.

I am presenting and hosting three sessions this year:

On Wednesday at 12pm in Moscone West, Level 2 – Room 2009 I am presenting

Benefits and Risks of a Single Identity

What is valuable about a single identity, why is that something people want and how achievable is it? As people work across multiple systems they encounter an equal number of barriers where they must authenticate or otherwise prove their identity in order to gain access. Ideally we always want to be showing the same information about ourselves regardless of where someone searches or how we are found. In this session we’ll discuss the issues behind both creating a single identity and simplifying authentication. We’ll also review the risks you need to be aware of, the technologies available to you and the importance of good and current personal information.

On both Wednesday and Thursday in the Expo Engagement Theaters on the Expo floor we are doing Nerd Girl sessions.  On Wednesday we will have sparks talks around the topic of The Imposter Syndrome and on Thursday around the topic of Relationships IRL.   

The Imposter Syndrome is about the feeling of being unqualified in a situation.  We are looking for only four speakers who can talk to that, either because they live it, have been through it and have lessons to share or have experience of working with or managing people who have it.

Relationships IRL is about how we build and maintain connections with people when many of us work alone, attend web meetings that have no time for small talk or spend the majority of our time looking down at devices and not out into the world.  Again we are looking for 4 people who can speak to those issues or even if you don’t consider it an issue and why.

The Sparks talks do not have to be about your work or career, both the Imposter Syndrome and Relationships IRL can refer to any aspect of your day to day life.

If you are going to be in San Francisco, would be interested in joining us or would consider speaking then please reach out to me or any of the Nerd Girls to discuss.

The really great news is that since both sessions are in a theater room on the Expo floor, anyone with a $89 USD Discover Connect pass can attend.

The Imposter Syndrome is on  Wednesday at 12pm EXPO Engagement Theater # 750

Relationships IRL is on Thursday at 9.20am EXPO Engagement Theater # 300

Whilst You’ve Not Been Looking Something Amazing…

Next week in Eindhoven there is an IBM conference running for two days but if you haven’t been paying attention you may not have noticed what Engage has become and if you don’t act very quickly  – like today quickly, you’ll miss a fantastic and free opportunity.

Started and run by Theo Heselmans , Engage has grown far beyond the original Belgian community and this year – with almost 400 attendees and 85 speakers he’s providing an event for attendees from around the world and another great location – the Evoluon in Eindhoven.   Even if you made it to Florida in January (and especially if you didn’t) what’s awaiting you in Eindhoven is something very new including strategy sessions, round table discussions and content that hasn’t been seen anywhere else.  That includes my session – this year with puppetry (because how better to explain SSL vulnerabilities than by using hand puppets) .

The keynote is being given by an IBM team led by Inhi Cho Suh the new General Manager for IBM Collaboration Solutions, Suzanne Livingston (Group Product Manager, IBM Mail, Chat, Meetings & Social Cognitive Solutions), Chris Crummey (World Wide Executive Director of Evangelism and Customer Experience) and Sara Gibbons (Senior User Experience Designer).  

The round table discussions  are definitely something I’ll be attending too, scheduled 4x each day and each individually hosted by either someone from IBM or an event sponsor. Want to talk to Inhi Cho Suh about ICS strategy? Ed Brill about Verse Deployment or Matt White about extending your skillset to Cloud technologies?  You won’t easily get that opportunity again.

All that is just the beginning, take a look at the full agenda here then RUN don’t walk to try and grab the last 20 or so places before registration closes.

As for me, I’ll be driving over next Tuesday and presenting Thursday morning so I have plenty of time to go to sessions myself and just generally see and talk to people.  If you want to meet up or have any questions to ask me, just email or DM me and we’ll get something organised.

My session is at 11.30 on Thursday morning  is Building & Deploying SHA2 Certificates
If you saw my session with Mark Myers at Connect in January you may wonder if this is the same thing.  It’s not.  For a start I have hand puppets and no Mark.  I hope to explain where to expect your highest risk, how to stay secure by having a strategy and how to generate and actually deploy SHA2 certificates in Domino, WebSphere and IBM HTTP Server.

I hope to see you in Eindhoven !

 

Announcing A New Kind Of Event For The UK

I’m very happy to announce that, together with our friends at LDC we are putting together a technical networking event in London this March. This is something new and different and we hope people will come to exchange ideas across a broad range of topics, share what they are working on and learn from others.

Collaboration Stack Community Event
Do you work with collaboration platforms? Meet your peers at an informal, technical get-together. Whilst making valuable new contacts, you can share ideas, debate best practice and explore emerging technologies.

We hope to have interactive talks on broad topics such as security, development languages, and single identity including round table discussions where we can brainstorm ideas.

The date of March 21st is set and it will be in central London. It will also be free.

This is a community event, we will not be having a sponsor area , but if you or your company want to get involved please contact anyone from Turtle or LDC. We will be looking for topic ideas and round table moderators as well as session leaders.

Watch our site http://cscevent.com for more news and registration details.