On user community day here at IBM Think I was asked to fill in for a presentation that was originally going to be presented by a social marketeer who would talk about how to brand yourself. Unfortunately I’m not a social marketeer or any kind of marketeer however I have recently been putting a lot of work into changing both Turtle’s brand image and my own personal brand. With that in mind I thought it would be useful to talk through how I ended up with a brand at all and my thought processes that took me through the recent changes.
I hope you find it interesting. A big “thank you” to Chris Miller of “idonotes” fame who read through and sanity checked this with me with only 1 days’ notice. He’s far more of a marketeer and I am and can speak to how to use those social tools to promote yourself, which I really can’t and so didn’t try 🙂